With support from the Nigerian Export Promotion Council, Selfridges in collaboration with Style House Files debuted a capsule collection by two of Nigeria’s most gifted exports; Afrobeats celebrity Davido, and designer, Adebayo Oke-Lawal of Orange Culture, for their Music Matters at Selfridges campaign. This amazing collaboration is proof of the ever existing and intertwining relationship between music and fashion.

The collection includes easy to wear stylish t-shirts, tunics and bomber jackets for one’s day-to-day style.

In Davido’s word’s via his Instagram account “We made history! We did this for Africa!”

See the short promo video on the event here:

From fashion media to music, design and so much more, it seems to me that Africans are winning this 2017!

What do you think about this Afro fashion-music collaboration?

To read more on musicians in fashion and other game-changing Africans, see posts here, here, here and here.


5 replies on “Davido x Orange Culture Collab

  1. Cool Collabo! Looking forward to when a Nigerian brand can be stocked in Selfridges all year round, don’t think that is happening yet in Selfridges or the West End in LDN generally. Looking for when someone with the cashish revolutionises the production/manufacturing game ( :

    Liked by 1 person

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