My name is Elorm Yankah Amankwa and I’m a lover of the art of fashion as well as the business of it. Growing up in Ghana, I’ve always been fascinated with Africa’s growing fashion scene and have always been eager to play a role in it.


My love for the fashion industry led me to amazing work experiences in fashion; from working with Ennui New York, to companies such as Ethical Apparel Africa and the African Fashion Fund. So what exactly do I do? I am a freelance FASHION BUSINESS CONSULTANT, the DIRECTOR OF PROGRAMS (West Africa) for the African Fashion Fund and also a BLOGGER.

Needless to say, I am an avid believer in the style, history and talent in fashion from the continent. Through collaboration and growth the possibilities for fashion in Africa are endless!


This blog is the beautiful place where my love for fashion and the business behind it meet.

SSA exists for the love of, and belief in the fashion, style and talent of African designers and creators. Our continent inspires design and fashion choices all over the world though people are not always aware of it. And so, my goal is to show the world the best of luxury and contemporary African fashion while helping the designers to improve their industry knowledge. This is about the fashion, yes, but even more so about the stories, people and business behind it.

If you are a designer, I hope this blog inspires you to continue to create and reassess your business! And if you are a fashion consumer that loves to explore, learn new things, and not only likes to turn heads with your sense of style but actually cares where your clothes come from then this blog is also for you. Discuss the content, comment, enjoy, be inspired!

Elorm Yankah Amankwa

Picture by Tino Nyandoro

Posts will be written by yours truly and guest bloggers as well. 

Contact SSA if you are interested in consultancy services.